Step into your next-level life — where your body, mind, and business run with the precision of an elite athlete and the clarity of a top CEO.
Inside the program, you’ll build the high-performance systems, mindset, and execution strategies used by world-class performers to accelerate results and close the gap between where you are and where you’re meant to be.
You don't have to do it alone.
IImagine waking up energized, focused, and fully in command — with your fitness and performance amplifying your business and your leadership.
This program delivers that transformation through the endurance principles that carried me to the Ironman World Championships.
I’ve been where you are: successful but stretched thin.
It’s time to step into the life you’ve been aiming for.
You feel controlled by the business, not in control.
What’s Holding You Back
You feel pulled in a million directions and struggle to move the needle on the top priorities.
Your health and fitness have taken a back seat.
“Nicole’s coaching truly changed my life. I’m a woman over 50 who travels a lot and had started to feel drained, unmotivated, and stuck in a cycle of poor choices. Nicole met me with compassion, not judgment, and gave me simple, realistic tools that actually fit my life. In just a few sessions and taking her course I feel empowered in my business, and am stronger, healthier, and more energized. I’m excited about setting big goals for the future and confident I’ll achieve them. I’ve even lost 8 pounds without focusing on weight, just by making better choices for my body. If you’re even thinking about making a life or business change, don’t wait. Nicole will help you get there.”
— Erin
You need:
Not more hours, but a smarter way to use the ones you have
Habits and structure that make high performance easier, not heavier.
Once you’re no longer weighed down by decision fatigue, low energy, or inconsistent routines
Uncover a results-oriented approach
The fIT CEO SYSTEM
Your 6-month performance transformation.
This is the strategic, high-performance system that blends elite endurance training principles with CEO-level leadership coaching — giving you the structure, consistency, and capability to elevate every area of your life. Become the most capable, focused, and resilient version of yourself — in your body, your business, and your mind.
Become the most capable, focused, and resilient version of yourself — in your body, your business, and your mind.
Course breakdown:
No. 01
Module
One
Getting a Radical Return on Your Investment. Learn how to extract maximum value from every action, decision, and experience. Transform challenges into opportunities, failures into lessons, and daily effort into measurable, high-impact results.
No. 02
Module
Two
Building Your Capacity Without Burnout
Develop systems and routines that expand your physical, mental, and strategic capacity sustainably. Push your limits while preserving energy, focus, and resilience—so high performance doesn’t come at the cost of your health.
No. 03
Module
Three
Applying an Ironman Champion Mindset to Business Adopt the same discipline, mental toughness, and strategic execution used by elite endurance athletes—and apply it to your leadership, decision-making, and business performance. Train your mind to excel under pressure and create unstoppable momentum.
No. 04
Module
Four
Going Through the Finish Line to Get Results
Turn effort into achievement by mastering follow-through and accountability. Implement strategies to convert consistency, discipline, and execution into tangible results — in your body, your business, and your life.
Imagine achieving everything
EXPERIENCE THE TRANSFORMATION
Become the CEO that can create strategic revenue growth periods
Fill your calendar with your dream clients that motivate you to give them an unparalleled experience
Create a community of loyal followers who engage with your content regularly
Take massive action to build confidence and kick self doubt
Make your health and fitness a priority and use it to fuel your business and life
HOW it WORKS
STEP ONE
Assess + Engineer Your Performance Baseline. From There We Create Your Unique Success Blueprint.
STEP TWO
Build Your Strategic Capacity System By Creating Alignment In Every Area Of Your Life.
STEP THREE
Transform Through Endurance-Based Execution. We Create Evidence Through Action, Incorporate The Capacity To Sustain It And Use Alignment To Create Momentum.
A year from now your next level self will have wished you started today...
So let's get started.
Best value!
select the plan that works for you:
Payment Plan
6 Month Program Includes:
Personal Planning Session to Create Your Success Blueprint
Biweekly 1:1 Coaching Calls
Personal Strength & Fitness Plan
One Payment
6 Month Program Includes:
Personal Planning Session to Create Your Success Blueprint
Biweekly 1:1 Coaching Calls
Personal Strength & Fitness Plan
“If you're on the fence, let me just say this is the absolute best decision you can make.”
"Nicole's Revenue Challenge and Growth Mastermind absolutely blew my mind. Every coaching session changed the way I thought about my approach to my business and clients and I walked away with immediate actions to implement that helped me bring in more money."
— JeN
You have more capacity than you think.
But if you're anything like me, you need help to take your strengths to the next level. You just want someone to tell you what works.
I spent years grinding and trying to outwork exhaustion before I discovered the performance frameworks that changed everything.
Once I aligned my training, my mindset, and my systems, everything accelerated — in sport, in business, and in life. I am motivated in a way that allows me to create results beyond what I thought I was capable of.
you're in the right place.
Revenue Acceleration Training Modules
Sign up for the January Revenue Challenge & Growth Mastermind Cohort by December 22 and receive instant access to the 11 Revenue Acceleration Process Training Modules so that you can begin implementing them immediately to bring in more revenue and close the year profitably in your business.
by the end of this program, you will...
Be booking your ideal clients and working on projects that bring high reward — both financially and creatively.
Increase your average sales per client (My students reported a 125% increase!).
Be able to clearly articulate what you do and who you do it for on demand confidently
Have a clear actionable plan in place for scaling your business and taking things to the next level.
Know what to post and what to say on Instagram so you can get on with it.
Be able to attract top-tier candidates to join your team and help build your biz.
“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am.”
"So happy that I decided to invest in myself and work with Nicole and join her Revenue Challenge group. The group provided so much support and accountability. I learned so much from the Revenue Challenge training modules. Each coaching call we had so was helpful! It truly made me accountable and inspired me to take action that I normally wouldn't have to build my business and get in front of potential clients."
— Lynn
MEET Your
COACH
Nicole is a professional triathlete, performance coach, and founder of Nicole Valentine Coaching, and Villa Velo Retreats, where she helps high-performers achieve bold goals in business, health, and life.
A top-5 finisher at the Ironman World Championships and former corporate exec turned pro athlete, Nicole coaches busy professionals and entrepreneurs to train their minds like athletes — with purpose, grit, and a results oriented approach — so they can thrive without burnout. Her signature FIT CEO program incorporates fitness, mindset, and skillset training to help individuals achieve whole life mastery and step into their next level.
BEHIND
the COURSE
With gentle encouragement and an art director's eye, I collaborate with my couples to create effortlessly editorial images full of pure love, stunning backdrops, and natural moments (with just enough guidance!).
ENNEAGRAM 8, CREATIVE TO MY CORE, ARTIST, ROMANTIC, JANE AUSTIN STAN
about
sophia
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as seen in
Harpers Bazaar / Vogue
Marie Claire / Weddings Magazine
i can help because i've been there
Five years ago, I was exhausted, broke, and overwhelmed.
There was a point when I was overworked, overwhelmed, and uncertain if I could sustain the pace my goals demanded. I was busy all of the time, but not seeing results in revenue in my business. I was prioritizing work over fitness and wasn’t happy.
But when I shifted my mindset and approach to prioritize building fitness and the business at the same time, and applied the high-performance endurance training principles that helped me win races to prioritizing everyday tasks and setting big goals in business, everything shifted — and it’s now the system I teach leaders worldwide
But now, I know I can help...
The FIT CEO program takes a different approach
Harness endurance training principles to achieve business results
This program is one of a kind because it merges elite endurance training with CEO-level leadership methodology. It’s results-oriented, performance-backed, and fully measurable. It integrates fitness, mindset, and life optimization into one cohesive system, and it’s built for high achievers who refuse to plateau. Above all, it’s sustainable — not another quick fix or burnout cycle.
Elevate Your Life by Aligning Body, Mind & Business
Instead of grinding in one area and burning out in another, you expand your capacity in a sustainable way. You make mindset shifts that dissolve resistance, unlock clearer decision-making, and allow you to take massive, focused action. As you grow, your effort compounds, creating momentum that elevates every part of your life. On the business side, you prioritize the essentials that actually drive revenue, not the busywork that drains your energy, which means you can perform at a higher level while still having the time and bandwidth to enjoy the relationships, experiences, and personal pursuits that matter. You get ongoing, strategic coaching that adapts as you evolve—paired with a clear, proven framework that upgrades who you are and how you operate.
This program includes everything you need to take action and finally see results
The course gives you the foundation — the real transformation happens when you pair the framework with discipline, effort, and relentless follow-through. The reality is simple: the life you’re envisioning demands a more powerful, more capable version of you. This is where that version gets built.
If you want this to be the year that you finally commit to:
✓ Growing your business without burning out
✓ Reclaiming your health and elevating your fitness
✓ Leading with confidence, clarity, and intentionality
✓ Becoming the strongest, most capable version of yourself
✓ Creating and sustaining processes and systems for added efficiency and profitability.
✓ Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.
100%
money back guarantee
Get your money back if it didn’t serve you.
Try It Free for 7 Days
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This is for you if:
You’re a high-achieving CEO with big goals who knows you need to get out of your own way to reach your next level.
You’re driven, motivated, and capable — but you need help focusing on the essentials instead of being pulled into distractions and busywork.
You want to build the business strategically from the top, not stay stuck working in the day-to-day operations.
It's not A GOOD FIT for you if...
You’re looking for a quick fix, shortcut, or surface-level motivation without doing the real work.
You’re committed to staying in the weeds, avoiding leadership decisions, or resisting systems that create growth.
You aren’t willing to be coached, challenged, or held accountable to becoming the next-level version of yourself.
Best value!
select the plan that works for you:
Payment Plan
6 Month Program Includes:
Personal Planning Session to Create Your Success Blueprint
Biweekly 1:1 Coaching Calls
Personal Strength & Fitness Plan
One Payment
6 Month Program Includes:
Personal Planning Session to Create Your Success Blueprint
Biweekly 1:1 Coaching Calls
Personal Strength & Fitness Plan
SO WHAT ARE YOU WAITING FOR?
Let’s Make it happen
One good year can change your entire life. LOCK IN. Let's go!
This is your moment.
This is your year.
Let’s build something extraordinary.
FAQ
(Frequently Asked Q's)
how much time do i need?
The program is designed for high-performing CEOs with full calendars. You’ll need roughly 4–6 hours per week total — including training, mindset work, and strategic business implementation. Everything is structured to be efficient, intentional, and easy to integrate into a demanding schedule.
What fitness level do i need to start?
You can start from any fitness level. Whether you're already active or rebuilding your foundation, the program meets you where you are and progressively elevates your strength, endurance, and performance. The only requirement is a willingness to commit and grow.
What if i travel or have an unpredictable schedule?
The system is built specifically for CEOs with nonstop demands, including travel, shifting priorities, and packed agendas. Your training and strategy plan adapts to wherever you are — hotel gyms, limited equipment, time constraints, or executive travel. You’ll always know exactly what to do, no matter the week..
$250
The Entire Profits of My First Launch
02
Number of Times I Cried About That
$60k
My Client's Launch Profits Last Year
30+
Number of training and webinar Downloads
